Cart 0
Cart 0

Hello! We’re a not-so-secret society dedicated to everyday wonderment and the appreciation of awesome.

Things we believe…

APPAREL
art
smile.jpg
 
 

Behind the Brand

We’ve always been fascinated with the idea of secret societies and subcultures. We love the idea of people coming together over shared passions, the fun of mysterious secrets and the excitement of being in the know. When we became parents, we were inspired by how even the most mundane objects or experiences became fresh and interesting in our son’s eyes.

APPAREL
 
art

The world is indeed filled with awesome.

Although we love princesses and superheroes, we wanted apparel and art options that went beyond branded merchandise. Things that might spark a high-five between kids, and a wink between parents. A gender-neutral, modern kids brand—inspired by kiddos, for kiddos.